2020-22
Campaign - Opalescence Teeth Whitening Leader
Objective: Create a strong campaign message that emphasizes we are the global leader in teeth whitening
Background: Determined look and feel for our teeth whitening products that would be marketed for our dental professionals and consumers for the next 2 years. I established the look and feel, design brand guidelines, and digital assets
Team: (self) Lead web designer
Results. My presented campaign was chose to be used across web, print, emails and social platforms
2 Year+
Campaign
Audience: Dental professionals / Patients
Process: Completed design process from early sketches, iterating on design with marketing. Creating a bold and striking campaign for clinicians to use and educate patients
Tools: Illustrator / Photoshop / Figma
Features
Swappable models depending on product featured and international could incorporate easily into their initiatives
Launched. This account update helped our users navigate, reducing frustrations and better informed a way to contact our sales representatives.
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